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Developing a brand means much more than designing an attractive logo. It involves creating a compelling narrative to connect the product and its values to those of the consumers. It means going beyond traditional advertising tactics to generate new and exciting worlds and venture beyond the product’s primary market to discover entirely different target audiences.

During our course, we will delve into the creation of successful brands, discover how to create a campaign that resonates with your clients and analyse compelling case studies of brands which rose from being unknown industry players to corporate giants.

 

Start time: September 2, 2022, 09:00 AM Malta Time (GMT +1)

End time: September 2, 2022, 12:00 PM Malta Time (GMT +1)

Price: Euro 60 (incl. VAT).

Early bird offer of Euro 50 when registering by Friday 26 August.

 

Funding can be applied for from Jobsplus for Investment in Skills.

Location Details: Grant Thornton offices

Grant Thornton
Fort Business Centre, Level 2
Triq L-Intornjatur, Zone 1

Central Business District
Birkirkara CBD1050
Malta

Audience: marketing professionals.

Contact: +356 2093 1810 / advance@mt.gt.com

 

Topics:

  • What’s in a name
  • Creating an attractive visual identity
  • The mission and values: brand personality and responsibility
  • Launch strategies: from traditional to guerrilla marketing
  • Promotional channels
  • Online branding

 

Case studies:

  • Under Armour: rise of the underdog;
  • The Marvel brand: from comics to Hollywood;
  • Pepsi Vs Coke: war of the brands

 

Learning objectives

  • Understanding the steps necessary for the creation of a brand
  • Creating a brand with a unique mission, voice and personality
  • Understanding and applying advanced online promotion strategies

A certificate of completion will be provided to all participants following the completion of the training.

This course does not include CPE hours as defined by the Accountancy Board Accreditation rules.

Your trainer
Fabio Giangolini Fabio is a Marketing graduate from the Sapienza University of Rome and has a Masters in Marketing from MELIUSform Business School of Rome. With over seventeen years of experience in marketing, public relations and journalism, he has worked as the marketing manager of two of the biggest casinos in Malta, and as a marketing and PR consultant for international and local companies, including Facebook, ICERTIAS, and Western Union Business Solutions. Journalism is another one of Fabio’ s specializations. Some of his articles have been included in the library of the Centre for Advanced Defence Studies of the Italian Ministry of Defence. He has also worked as a local producer for BBC, NHK Japan, RAI News 24, RAI TG2, RAI3 and Avvenire, helping their foreign correspondents to research their stories.

Creative branding and promotion: connecting products with clients Grant Thornton Malta
  • Fort Business Centre, Level 2
  • Triq L-Intornjatur, Zone 1
  • Central Business District
  • Birkirkara CBD1050
  • Malta
Tel: +356 2093 1810 Contact: