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A company communicates not only by means of the commercial messages appearing in the media and press releases sent to newspapers, but also through its actions and the way it addresses its internal and external public.

Matching your corporate identity with your corporate image may sometimes be difficult. In addition, the spokesperson of an organization must be able to act swiftly to contain negative exposure in blogs and social media websites, as well as deal effectively with requests from journalists.

Our course aims at explaining how effective public relations can help an organization maintain its visibility in the media and tackle a crisis whenever and wherever it may occur.

 

Start Time: April 14, 2022, 9:30 AM Malta Time (GMT+1) 

End Time: April 14, 2022, 12:30 PM Malta Time (GMT+1)

Location Details: Grant Thornton Malta offices:

Grant Thornton
Fort Business Centre, Level 2
Triq L-Intornjatur, Zone 1Central Business District
Birkirkara CBD1050
Malta

Price: Euro 60 (incl. VAT).

Early bird offer of Euro 50 when registering by April 12.

 

Contact: +356 2093 1810 / advance@mt.gt.com

 

Topics:

– The PR function in an organization;

– Recognising news value in a story;

– Critical factors in the publication of press releases;

– Understanding how to liaise with the media to organize a press launch;

– Assembling the media kit for the press launch;

– Crisis communication: case studies;

– Standard operating procedures for managing a crisis;

– Effective techniques to deal with media inquiries;

 

Learning objectives

- Providing participants with the tools to recognize occasions for generating positive exposure;

– Analysing best practices in the management of a crisis from a PR point of view;

– Recognizing risk factors inside an organization that could lead to a crisis and identifying ways of preventing them;

– Limiting the damages from bad exposure in the media.

A certificate of completion will be provided to all participants following the completion of the training.

This course does not include CPE hours as defined by the Accountancy Board Accreditation rules.

Your trainer
Fabio Giangolini Fabio is a Marketing graduate from the Sapienza University of Rome and has a Masters in Marketing from MELIUSform Business School of Rome. With over fifteen years of experience in marketing, public relations and journalism, he has worked as the marketing manager of two of the biggest casinos in Malta, and as a marketing and PR consultant for international and local companies, including Facebook, ICERTIAS, and Western Union Business Solutions. Journalism is another one of Fabio’ s specializations. Some of his articles have been included in the library of the Centre for Advanced Defence Studies of the Italian Ministry of Defence. He has also worked as a local producer for BBC, NHK Japan, RAI News 24, RAI TG2, RAI3 and Avvenire, helping their foreign correspondents to research their stories.

Corporate public relations Grant Thornton Malta
  • Fort Business Centre, Level 2
  • Triq L-Intornjatur, Zone 1
  • Central Business District
  • Birkirkara CBD1050
  • Malta
Tel: +356 2093 1810 Contact: